I think, everyone is free to make one's own choices, but to make choices in harmony with who we are and our personal values we have to know and be aware of every piece of information, of every factor in a set situation, or in a concept (in addition to knowing oneself).

Who controls these factors by their diffusion, the secret, or the transformation, can, in a certain way, control people's behaviors.

Morality, if you want to be true and choose what is best for you (in the goal to be happy) then you should inform yourself, you should dig out information to get closer and closer to the truth behind everything, just educate yourself.